what your project will actually cost.

The short answer: it depends on the scope. The long one takes up the rest of this page.

A website isn’t something you buy off the shelf with a price tag. Two projects that look the same from the outside can differ in price several times over. One has five pages and the copy ready; the other has fifty pages, a link to the stock system and photos nobody has taken yet.

So we price every site individually and don’t publish a general range. However precise a figure might look here, it would have nothing to do with your brief. The same goes for online shops, apps, branding and SEO, and each of them gets its own section below.

Instead of a price list, there’s the form above. It asks about the type of project, the features, the number of pages, the copy, your visual identity and the deadline: everything that really sets the price. You always get the final price up front, never a bill for hours worked. If you’d like to understand what goes into the price first, read on.

Before talking money, it helps to be clear about what we’re actually discussing. The differences between types of project are bigger than the differences between projects of the same type.

A simple brochure site

A few pages that say who you are, what you do and how to get in touch. It’s the most common brief and also the cheapest. Done properly, it lasts plenty of businesses for years without anyone touching it.

A company website

More page types, news or a blog, a careers section, often several languages. The content changes regularly, so the site needs a clear admin area for editing it. This is where structure starts to matter more than looks.

An online shop

It deals with money and stock, so every detail has to be right. What drives the price isn’t so much how many products you sell as how much they differ from each other, how many shipping and payment options you need, and what the shop has to connect to. Whether a custom shop or a platform suits you better is covered further down.

A web app

A client portal, a booking system, an internal tool for orders, or a dashboard with up-to-date numbers from several sources. Here it stops being a website and turns into an application with a website wrapped around it. It’s the most expensive category, because most of the work goes into situations you don’t see at first glance: what happens when a payment fails, or when two people book the same slot.

Automation and AI

Sometimes you don’t need a new site or an app at all. All it takes is connecting the tools you already use so they pass data to each other on their own, or adding an AI assistant to handle routine questions for you. What sets the price here is covered below.

If you’re not sure where your project belongs, describe what you need in the form above and we’ll place it for you.

Page count is the first thing that moves the price, but it isn’t simple multiplication. Fifty pages aren’t ten times the work of five, because the design is done once and the rest of the pages are built from it.

The real jump comes elsewhere: when a new type of page appears. Each new type, such as a blog, a catalogue, a careers section or a product page, needs its own design, logic and testing. Ten pages of one type cost less than three pages that all look different.

It’s fine if you don’t know how many pages you’ll need. At the start of the project we put together a sitemap with you. It shows how many page types the site will have, and often where you can save: two similar types can usually be merged into one.

This is where the price climbs fastest. A static site is weeks of work; a site with user accounts and a link to another system is months.

The biggest cost drivers are anything that handles data or money: booking systems, user accounts, online sales, a connection to your stock or invoicing system. Writing the code is the smaller part. The bigger part is testing every situation that can come up, including the ones where something goes wrong.

Some things, on the other hand, look complicated but cost less than you’d think: animation, multiple languages or site search. With a multilingual site, though, remember that someone has to write or translate the copy for every extra language, and that’s a cost of its own. Connecting to everyday tools, for example Mailchimp or Ecomail, HubSpot or Pipedrive, also tends to cost less, because they’re built to be connected to.

The admin area affects the price too. It makes sense for the parts you’ll actually change, such as news, a blog, testimonials, the team or a price list. A page that stays the same for years doesn’t need one, and you don’t have to pay for it.

We recommend starting smaller and adding what’s genuinely missing. Features dreamt up in advance often go unused. The ones your visitors ask for get used every time.

With an online shop you pay twice: once for the build, then on an ongoing basis to keep it running. How those two balance out depends mostly on whether we build the shop on a platform, for example Shopify, Shoptet or WooCommerce, or code the whole thing ourselves.

A shop on a platform

A platform gives you a ready-made foundation: the basket, order management, security and plenty of integrations you just switch on. We build the design and the whole shopping journey on top of it. That makes the build cheaper, but you pay the platform for as long as the shop runs. The monthly fee depends on the plan, and the plans with more features cost considerably more. Some platforms also take a share of every order, depending on how you accept payments, and paid add-ons often come with a monthly fee of their own. WooCommerce itself is free, but it needs hosting, often paid extensions, and regular updates.

A custom shop

With a custom-coded shop there’s no platform fee, and nobody takes a share of your orders. The build costs more, because we also have to create what a platform would otherwise provide. In return, nothing holds you back, and the checkout, the integrations and the admin work exactly the way you need. In fairness, a custom shop needs ongoing care for security and updates. On a platform that’s the operator’s job; here, you’ll need to allow for it in your budget.

Payment processing fees, usually a percentage of each payment, apply either way.

When a platform is the better choice

Sometimes a platform is simply the better choice, and when it is, we’ll recommend it ourselves. Mainly when:

• you’re just starting out and want to check that your products sell first
• you have a smaller range and standard needs that a platform covers without changes
• you want the lowest possible upfront cost and would rather not deal with the technical side

A custom shop pays off when the platform holds you back, when you need integrations or features it doesn’t offer, or when you’re selling enough that monthly fees and order shares add up to a noticeable sum each year. Tell us what you sell and how much, and we’ll tell you which route works out better and why.

Whether the shop runs on a platform or on custom code, these are the main things that set the build price:

• Products: how many there are and how many variants they come in, such as size or colour, plus filters and stock levels. A few dozen products can be entered by hand; with hundreds, it pays to import them from a spreadsheet or a supplier feed
• Payments and currencies: shoppers expect cards, Apple Pay and Google Pay, bank transfer and sometimes cash on delivery. It all goes through a payment gateway, for example Stripe, PayPal, GoPay or Comgate, which takes a percentage of every payment and sometimes a monthly fee as well. Selling in several currencies and with different VAT rates adds work
• Shipping: carriers, for example DHL, DPD or Zásilkovna, pickup points chosen on a map right in the basket, and shipping rates by weight, country or order value. Every extra carrier means another integration
• Accounting and stock: a connection to your accounting tool, for example Xero, QuickBooks or Fakturoid, so invoices are raised automatically, and a link to your warehouse or stock system so the site always shows what’s actually in stock. Accounting tools have pricing plans of their own
• Comparison sites and marketplaces: feeds for Google Shopping and price comparison sites, for example Heureka or Idealo, and connections to marketplaces, for example Amazon or Allegro. Marketplaces take a commission on every sale
• Wholesale: customer accounts and trade price lists, so each buyer sees their own prices
• Emails and marketing: order emails in your branding, abandoned basket reminders, discount codes and a connection to your newsletter, for example Klaviyo, Mailchimp or Ecomail

Most of our time goes into the path from product page to completed order, because that’s where people decide whether to finish buying. That means checkout without registration, as few steps as possible, and addresses that fill themselves in. Before launch we run test orders through every combination of payment and shipping, including a declined payment and a refund.

After launch you can manage the products yourself, or we can keep them topped up as part of monthly care. If you’d like the latter, factor it into your running budget.

Apps and automations can’t be priced by page count. So we start with a short review: together we look at where your team loses time, for example copying data by hand, juggling spreadsheets or writing the same emails over and over. Then we build whatever saves you the most work first, and only after that move on to the rest.

From there, the price depends mainly on:

• How many systems need connecting: every form, CRM, invoicing tool or spreadsheet that has to pass data along means another integration. It also matters whether a system offers a ready-made way to connect to it, or whether we have to get at the data the long way round
• Users and roles: a tool for one person is simpler than a client portal where each client sees only their own documents and orders while you see everything. Every extra role adds rules about who can do what
• Data: how much there is, where it comes from and how sensitive it is. Tidying up spreadsheets kept for years takes longer than starting with an empty database, and the more sensitive the data, the more work goes into controlling who can access it
• How much of the work AI does: an assistant that answers questions from your documents is less work than one that also books appointments and passes trickier questions to a person. Bulk processing, such as invoices, contracts or translations, also needs the results checked so mistakes don’t slip through

The AI models themselves, for example Claude or GPT, are billed by their provider according to how much they’re used. A few questions a day cost little; thousands of documents a month cost more. We estimate roughly what it’ll come to before we start, so you know what to expect. Automation tools, for example Make or Zapier, work in a similar way, with plans based on how much they process each month. If we code the automation ourselves, there’s no tool subscription, but there’s more work up front.

After launch, an app needs looking after just like a website. The systems it’s connected to change over time, so the connections need watching.

This is the most common reason projects drag on. The design is ready and everyone’s waiting for the copy.

If your copy and photos are ready, the price is lower and the timeline shorter. If not, there are two ways to go. You can supply them as the project runs, which is cheapest but risks everything grinding to a halt. Or we write the copy and advise you on what to photograph and how. That appears as a separate item in the quote, but it keeps the deadline on track.

That said, copy from someone who doesn’t know your field will never be as good as copy from someone who works in it. So the best results usually come from meeting halfway: you write what you know, and we polish it and give it structure.

If you have a logo, colours and typefaces, the site is built from them and you pay nothing extra. If you only have a logo, we’ll fill in as much of the rest as the site needs, and that’s a smaller item in the quote.

If you have no brand at all, it has to come first, before the website. Colours and type decide how the site ends up looking, and changing them later means redoing the design. A full identity is a project in its own right and includes:

• a workshop and a look at how your competitors present themselves, plus a name and tagline if you need them
• two or three visual directions before anyone starts drawing a logo
• the logo in every version: main, wide and tall, the symbol on its own, a version for dark backgrounds, a favicon and an animated logo
• a colour palette with values for screen and print, typefaces with licences, a photography style, icons, patterns and other graphic elements
• a guide to how the brand writes, with a set of prompts for AI tools so they write in its voice too
• templates for business cards, letterhead, an email signature, presentations, social media posts and stories, and ads
• mockups on signage, merchandise and packaging
• the brand manual as a web page and a PDF, with all the source files

The price depends mainly on how much of this you actually need. A business that just wants a logo, business cards and social media templates needs something different from a brand whose products sit on shop shelves. Coming up with a name is extra work, and paid typefaces carry their own licence fee.

If you’re not sure which group you fall into, send us what you have. We’ll tell you within minutes whether it’s enough.

A website nobody can find is just an expensive business card. Yet SEO is usually sold as a single item, when it’s really two different things at two different prices.

The technical groundwork comes with every site we build, and we don’t charge extra for it. That means clean URLs, page titles and search descriptions, structured data, a sitemap and fast loading. All of this is handled during the build. Bolting it on afterwards costs more and works worse.

Ongoing work on your visibility is a different matter, and it’s billed monthly. It starts with a technical audit and research into what people actually search for and where competitors are ahead. Then come changes to the site, a content plan and the writing itself: articles and landing pages. We write the copy in as many languages as you need. It also covers local search (your Google business profile, reviews, maps), mentions in relevant media and directories, and a plain-language report every month on what we’ve done.

More and more people look for answers from AI, for example in ChatGPT, Perplexity or Google’s AI Overviews at the top of the results. For those answers to mention you, the site has to be easy for machines to read, and there has to be clear, trustworthy information about your business elsewhere online too. That’s part of the same monthly work.

The monthly price depends mainly on how strong the competition is in your field, how many languages and markets you want to cover, and how much content needs producing each month. It’s work measured in months and years, not weeks.

Anyone who promises you the top spot in search either doesn’t know what they’re talking about or is betting you won’t check. Nobody can guarantee rankings, because they aren’t decided by whoever builds your site. Nor can anyone guarantee that AI answers will mention you.

If you want to do SEO yourself, paid tools range from modest monthly subscriptions to fairly expensive ones, depending on what you need them to do. The basic overview in Google Search Console, meanwhile, is free.

The deadline can affect the price in two ways, and both can be agreed in advance.

If you have plenty of time, there’s no extra charge. The project takes its place in the queue and moves at the usual pace.

If you need the site sooner than our schedule allows, we have to push other work back. That’s why priority scheduling is charged separately, and we tell you up front, not on the invoice.

Deadlines almost never slip because of the build, though. What holds them up is waiting for material: copy, photos, domain access or sign-off inside your company. If you suspect that might be an issue, tell us at the start. We’ll plan the schedule around it instead of moving it on you twice.

The build isn’t the only cost to plan for. These come up regularly, whoever builds your site:

• Domain: a small yearly fee for common endings, for example .com, .eu or .cz
• Hosting: either on your own server (we upload the site there and get it running) or with us at Hostinger. For your own server you pay whoever runs it; shared hosting is one of the smaller monthly costs, though demanding projects need more. If the site runs with us, hosting is included in care, whether that’s the monthly plan or technical care only
• Email accounts on your own domain: usually included with hosting, otherwise a small monthly fee per mailbox, a bit more with services like Google Workspace or Microsoft 365
• Font licences, if the design uses a paid typeface: one-off or annual, depending on the licence
• Photography, whether from a stock library or your own shoot
• Payments and platform for an online shop: payment processing fees and, on a platform, for example Shopify or Shoptet, the monthly fee, paid add-ons and possibly a share of every order
• AI and automation: usage fees to the AI model provider and plans for automation tools, for example Make or Zapier. We estimate roughly what they’ll come to up front
• Analytics and SEO tools, if you want more than a basic overview
• Care after launch, if you’d rather not handle everything yourself: a monthly plan, a smaller fee for technical care only, or work at an hourly rate. The next section has the details

We tell you about all of these up front, whether you pay them to us or someone else. We’ve no reason to hide them, and we don’t want anything catching you out a year in.

After launch, it’s your call. We can hand the site over with every login and a short video showing where everything is edited, and from then on it’s in your hands. Or you can leave it with us and not have to think about it. In that case, you can choose from three kinds of care.

A monthly care plan tailored to you

Together we estimate how much work you’ll need each month and agree a fixed fee to match. For that, we do whatever’s needed: updating copy, adding new pages and sections, uploading products, building smaller features or adjusting the design. Changes are done within 48 hours. The only things outside the plan are big projects, such as a full redesign, which we quote separately.

Technical care is included in the monthly fee too: hosting if the site runs with us on Hostinger, updates and security, backups, uptime monitoring, renewing the domain and certificate, and making sure your emails get delivered. If the site goes down, we know before you do. And every month we suggest one improvement ourselves, based on what the data shows.

Technical care only

If you don’t need changes, a smaller basic fee is enough. For that we make sure the site keeps running and stays secure. Content changes aren’t included.

An hourly rate

If you’d rather pay only for specific jobs, we bill them at an hourly rate with no monthly commitment. That applies to a site on your own server too.

The monthly fee depends mainly on how often you change the site and how big the changes are. A brochure site that updates its price list twice a year needs very different care from a shop adding products every week. If you’re not sure, think about what you changed on your current site over the past year. If it was a handful of small edits, technical care plus the occasional job at the hourly rate usually makes more sense. If you change something every week, a monthly plan pays off.

You can end care at any time, take the site over and run it yourself, or hand it to someone else.

We’ll be straight with you: site builders like Wix or Squarespace make sense more often than anyone in our line of work likes to admit.

If you need a simple online business card, have a small budget for it and don’t mind spending a weekend learning, build it yourself. It’ll look average, but it’ll work and you’ll save money.

The case for a builder

• The lowest upfront cost, paid monthly rather than in one go
• You make changes yourself, straight away, without emailing anyone
• Hosting, the security certificate and updates are included, so you never have to think about them
• Templates look decent as long as you stick to what they were designed for

The case against

• Your time. Most people underestimate it even more than the budget
• Thousands of other businesses use the same template, sometimes including your competitors
• As soon as you want something the template can’t do, you hit a wall and there’s nothing you can do about it
• Monthly fees add up over a few years, and paid add-ons such as bookings or a shop push the price up further
• You’re not buying the site, you’re renting it. Stop paying and it disappears
• A finished site usually can’t be moved elsewhere, so you’d have to start over

A studio is worth it if at least one of these applies: the site needs to bring in work, and how it looks decides whether people get in touch. You know the site will grow over time, say with more languages or a shop. You don’t have time for it and want it off your plate. Or you need features a builder simply can’t offer.

If you get in touch and your answers suggest a builder is all you need, we’ll tell you. There’s no point selling someone a website that costs thousands when a builder for a small monthly fee will do the job.

Who builds the site also has a big say in the price. There are three routes, and each suits someone different.

A freelancer

The cheapest option that still has a real person doing the work. Hourly rates tend to be lower than a company’s, and things get agreed quickly. The risk is that they’re on their own. If they fall ill, go away or take on a bigger job, your project waits. And if they stop working altogether, there’s nobody to take you on.

An agency

The most people and the most roles: sales, project manager, designer, developer. An agency can handle big projects, and nobody there is irreplaceable. But the price covers the time of everyone involved, including people who never work on your site themselves. And the brief changes as it passes from person to person, even when nobody wants it to.

A small studio

That’s us. You talk directly to the people who design and build your site, so you’re not paying anyone just to pass messages along. We work with modern tools, which means the two of us can handle work an agency would usually put a whole team on. We run fewer projects at once, but we know each one inside out.

Whoever you choose, look at sites they’ve actually built, and ask who exactly will be working on yours.

If you ask for several quotes, they’ll differ in price, sometimes a lot. That doesn’t automatically mean someone’s overcharging. Each quote is simply pricing different work, and the lowest figure often just means something’s missing from it.

Before you compare them, find out for each one:

• whether the price is fixed or an estimate of hours, and what happens if the scope changes
• who supplies the copy and photos, and whether editing them is included
• how many rounds of feedback on the design are included
• whether moving from your old site is included, meaning the content is transferred and old addresses are redirected, so you don’t lose your search rankings or the links pointing to your site
• what exactly you’ll be able to change in the admin area
• whether forms, analytics with cookie consent and basic SEO are included
• whose name the domain will be registered in, and whether you get every login and the source code
• what you’ll pay for third-party services, such as a shop platform, a payment gateway or AI models, and whether any of them takes a share of your orders
• what running and looking after the site will cost after launch, and what exactly that covers

Be wary of quotes that promise a specific rise in revenue or a return on investment. Nobody knows that in advance, and any figures you see were made up. The only things a supplier can promise are the ones in their own hands: the scope, the deadline and the price.

We quote a fixed price for a clearly defined scope, not an hourly tally. You know what you’ll pay from day one, and we have every reason to work quickly. With apps and automations, we set the price after the initial review, once we know exactly what we’re building. The quote comes with a schedule, so you also know when each part will be ready. We only use an hourly rate after launch, for individual changes outside monthly care.

The quote breaks the work into items instead of giving you one unexplained figure. You’ll see what the design costs, what the build costs and what any copywriting costs, and you can cross things off.

If the scope changes during the project, we agree on it before any work starts. Anything extra is your call, and you know the price beforehand. You’ll never receive an invoice with an item you didn’t know about.

During the build you can follow the site on a private preview link, and we keep you regularly updated on where we are. So you see what you’re paying for as it comes together, without waiting for launch day.