SEO and visibility

So people find you, whether they search on Google or ask an AI.

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We start with the technical side and fix whatever holds the site back. Then we find out what people in your field really search for, and use that to improve your pages and write new content. SEO is a long game, so every month we sum up in plain language what we’ve done and what has changed.

We start with a technical audit in Google Search Console: speed, indexing and site structure. Any issues it finds, we fix straight away, so you don’t just get a to-do list. That’s often the quickest way to move up in the results.

Then we find out what people in your field really search for and where competitors are ahead. We rework page titles, headings and internal links and plan the content: articles, landing pages and answers to common questions, in as many languages as you need.

More and more answers now come from AI, for example ChatGPT, Perplexity or Google AI Overviews, so we work on getting you to show up there too. For local search we look after your Google Business Profile, reviews, maps and business directories.

What’s included

  • Technical audit and fixes
  • Content built on real searches
  • Visibility in AI answers
  • A monthly report you can read

What you get

  • Technical audit and fixes

    We go through the site in Google Search Console, measure speed and check indexing, URL structure, redirects, structured data and the sitemap. Whatever the audit turns up, we fix straight away.

  • What people really search for

    We find out what people in your field search for, how often, and where your competitors are ahead. That tells us which searches are worth going after.

  • Content we write for you

    Based on what people really search for, we plan and write articles, landing pages and answers to common questions, in every language you need.

  • Visibility in AI answers

    More and more answers now come from AI, for example ChatGPT, Perplexity or Google AI Overviews. We shape your site and content so these tools can find you more easily and point people your way.

  • On-page work

    We rework page titles, headings and internal links so Google can tell what each page is about and people in the results can see at once why it’s worth clicking.

  • Local search

    We set up and complete your Google Business Profile, advise you on collecting reviews and make sure you show up correctly on maps and in business directories.

  • Multilingual sites

    Each language version gets its own addresses and the right tags, so search engines show everyone the version in their own language.

  • Mentions in media and directories

    We look for chances to get you into relevant media and industry directories. Mentions like these help search engines and AI see you as a trustworthy source.

  • Monthly report

    Every month you get a report: rankings for selected searches, traffic from search, and clicks and impressions from Search Console, plus what we’ve done and what comes next. In plain language, with no charts nobody understands.

What you end up with

  • A technical audit, with the issues fixed
  • A content plan
  • New and improved pages
  • Monthly reports
How we work

How we do SEO

Technical work first, then content. We don’t promise rankings or traffic, because Google decides those. But every month you’ll see what has changed and why.

  1. Audit and research

    We go through the site in Google Search Console, measure speed and check indexing, URLs, redirects, structured data and the sitemap. At the same time we find out what people in your field really search for and where competitors are ahead.

    What you get

    • A technical audit
    • Search research
    • Competitor comparison
  2. Fixes and on-page work

    We fix the issues from the audit, rework titles, headings and internal links, and set up your Google Business Profile. Sites we’ve built ourselves have the technical groundwork in place from the start, so with those we can go straight to content.

    What you get

    • Audit issues fixed
    • Titles, headings and links
    • Google Business Profile
  3. Content and visibility

    Based on what people really search for, we write articles, landing pages and answers to common questions. We also shape the content for AI answers and look for chances to get you mentioned in media and directories.

    What you get

    • A content plan
    • New and improved pages
    • Media and directory mentions
  4. Monthly report

    Once a month you get a report: rankings for selected searches, traffic from search, and clicks and impressions from Search Console, along with what we’ve done and what’s next. In plain language, with no charts nobody understands.

    What you get

    • A monthly report
    • A plan for next month

Frequently asked questions

The basics, yes, and we don’t charge extra for them. Every site we build has clean URLs, page titles and meta descriptions, structured data and a sitemap. If the new site replaces an old one, we redirect the old addresses to the new ones, so you don’t lose your search rankings or the links pointing to you.

What isn’t included is ongoing content work, keyword research and link building. That’s a separate service, because it takes months rather than weeks.

Related projects

All projects

Home Expert

A site for a trading company with several lines of business, where every visitor quickly finds theirs.

  • Custom websites
  • SEO and visibility
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