Home Expert.

Home Expert is a trading company that has been importing and exporting goods since 2010. It runs a warehouse by the D8 motorway, represents household appliance brands across EU markets, and on top of that organises trips and corporate events.

Each of those lines has a different customer. A foreign supplier, a company looking for storage and an HR team planning a staff trip have nothing in common, yet they all arrive at the same address. All of them need to see straight away that they’re in the right place, without being buried in things they don’t care about.

The homepage works as a signpost. The four main services sit side by side, each with one sentence on exactly what the company does and a link to a page of its own, where that line of business is covered in detail.

Because the company trades abroad, the site has English, German and Chinese versions alongside Czech. Working together is laid out in four steps, from the first consultation to a long-term partnership, so it’s clear what happens once an enquiry is sent.

The deep blue from the logo sits on a pale, slightly blue background instead of plain white. The Outfit typeface has rounded, calm shapes. Headlines often run onto a second line in blue, which keeps the pages easy to follow even where there’s a lot of text.

The photography shows ports, containers and the warehouse from a drone, with video playing at the top of the homepage. The company doesn’t introduce itself with office shots, but with what it actually does for a living: goods on the move. A foreign partner gets the sense of an established trader they can talk volume with.

The header is a floating bar that stays at the top as you scroll. Services and international cooperation open into submenus, and the language switch has a fixed place on the right, where a German or Chinese visitor will find it on every page.

At the top of the homepage a single word keeps changing to cycle through the company’s lines of business, so visitors see straight away what Home Expert covers. Below the services, partner logos show who the company does business with. The page ends with a call to action carrying the phone number and email.