Dandreet

A property developer’s site where every project gets a page of its own.

Client
Dandreet
What we did
Custom websites
Website
dandreet.cz

The brief

Dandreet builds large commercial and residential projects and manages them for the long term. The portfolio is varied: retail galleries, apartment buildings and restored villas.

Each project matters to someone different. A tenant cares about the gallery, a buyer about the residence and an investor about the company as a whole. The site has to work for all three without turning into a catalogue.

The solution

Every project has its own page with its own photography, so a link to just that one can be sent without anything else competing for attention. A portfolio overview and a news section hold it all together, and the company writes and posts its own news.

The site is in Czech and English for the sake of foreign investors. There’s a single contact form, and messages from it go to the sales team.

The look

The palette is a dark navy, a warm off-white and a muted gold, which we used sparingly: on the language switch, on thin rules and on a single italic word in the middle of a headline. Headings are set in a classic serif, body text in a clean sans. Investors and flat buyers alike can tell they’re dealing with a solid company with years of experience.

The lead role goes to aerial and architectural photographs of real buildings in full daylight. The homepage opens on a full-width shot of a gallery, and the rest of the site is made of calm blocks where a photo sits beside the text and the building has room to breathe.

The details

All seven projects open straight out of a menu of just five items, so any gallery or residence can be reached from any page. Below the opening photo runs a strip listing the fields the company works in, so readers know at once who they’re talking to.

Every project page has a map showing the location, because with property the first question is always where. The Contact us button has a fixed place in the header, and long pages have an arrow back to the top.

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