Dandreet
A property developer’s site where every project gets a page of its own.
- Client
- Dandreet
- What we did
- Custom websites
- Website
- dandreet.cz
The brief
Dandreet builds large commercial and residential projects and manages them for the long term. The portfolio is varied: retail galleries, apartment buildings and restored villas.
Each project matters to someone different. A tenant cares about the gallery, a buyer about the residence and an investor about the company as a whole. The site has to work for all three without turning into a catalogue.
The solution
Every project has its own page with its own photography, so a link to just that one can be sent without anything else competing for attention. A portfolio overview and a news section hold it all together, and the company writes and posts its own news.
The site is in Czech and English for the sake of foreign investors. There’s a single contact form, and messages from it go to the sales team.
The look
The palette is a dark navy, a warm off-white and a muted gold, which we used sparingly: on the language switch, on thin rules and on a single italic word in the middle of a headline. Headings are set in a classic serif, body text in a clean sans. Investors and flat buyers alike can tell they’re dealing with a solid company with years of experience.
The lead role goes to aerial and architectural photographs of real buildings in full daylight. The homepage opens on a full-width shot of a gallery, and the rest of the site is made of calm blocks where a photo sits beside the text and the building has room to breathe.
The details
All seven projects open straight out of a menu of just five items, so any gallery or residence can be reached from any page. Below the opening photo runs a strip listing the fields the company works in, so readers know at once who they’re talking to.
Every project page has a map showing the location, because with property the first question is always where. The Contact us button has a fixed place in the header, and long pages have an arrow back to the top.